Lily Jean Company Profile for Press and International Release
Prepared May 25th 2008
The company:
Lily Jean clothing company began life in Bali six years ago and produces a range of high quality women’s clothing from a variety of stunning fabrics and prints that combine to create unique and ultimately wearable items of beauty. Lily Jean is the culmination of the many creative ventures undertaken by the Lily Jean.
Design Background
Having worked across the globe in retail fashion Lily had formed her appreciation for what the women’s retail market desired. With a background in design and a long held passion for dressing others she determined that she could combine her experience and her talent to produce a range of clothing that recognised a woman’s need to be at all times comfortable, at all times alluring, and at certain times seductively sensual or formally constructed.
The Designs – about the ranges
Lily, with her Brazilian and European heritage has a natural sense of style. Fabric choice drives her collections and her passion for fall and form provide each range with its unique flair and style. Rather than designing to current trends Lily finds her best work comes when designing for the body. With her sisters and her mother as muses she traces and translates the multifaceted, multi-functioning lives of women into designs that come alive on the body. With an eye for movement and curvature Lily’s designs do not overtly reveal flesh, in contrast her designs enhance and suggest shape, as in the slide of silk over a shoulder, soft rayon across the hips or double stitched seam that outlines a curved waist.
The Lily Jean range offers women a complete selection of day to evening wear that includes everything from soft, stylish street wear to highly glamorous cocktail dresses.
The Studio and staff
On the beautiful island of Bali Lily established the Lily Jean studio where she works with a loyal staff who have grown from the original three to forty five tailors, administrators and sales staff. It is this ‘family’ of co-workers that keep the two boutique stores, three in-store retail venues and large production studio operating.
Through training and dedication Lily has created a highly skilled support team that can work in harmony with her need for perfection in production, and her wish for everyone who enters her stores to feel welcomed and comfortable.
Store Interiors
The Lily Jean boutique interiors are as expressive as the clothing they display. Designed to exude a natural comfort they encourage customers to feel at ease trying on items within an atmosphere of enjoyment and pleasure. Comfortable chairs, easy to access rails and display items are complimented by the Lily Jean staff who are knowledgeable on all aspects of the ranges and ready to offer assistance to each customer.
Customers
Lily Jean’s customers are women who know themselves in their many aspects. They are women in their teens who love the playfulness of the designs, they are women in their twenties who are seeking personal statements to make with their style, women in their thirties who embrace the need for changing expressions of self, and women of every age who appreciate the delight of dressing for their own pleasure in beautiful garments that enhance their sense of self.
In the world of Lily Jean every woman can exclaim “This is just so me!”
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